Chop the brownies into small pieces, about the size for a penny or nickel. Set aside.
2 1/2 cups Store bought fudgy brownies
In a small bowl, beat the butter on high speed until soft. I used a hand mixer. Add in the brown sugar and cocoa powder. Mix on medium speed until combined. Switch to high speed and beat for 1 minute. This helps to make it more spreadable.
1/2 cup Unsalted butter, 3/4 cup Brown sugar, 2 TBSP Unsweetened cocoa powder
On a lightly floured surface, roll the dough out into a large rectangle. The dough should be 1/4 inch thick.
Using an offset spatula, spread the chocolate filling over the dough. Make sure it is spread to the edges. Sprinkle the chopped brownies on top.
Starting on the "short" side, roll the dough into a log. Use a serrated knife to cut off the uneven ends. Cut into 12 rolls.
Spray a 9X13 pan with baking nonstick spray. Place the rolls evenly in the pan. Cover with a kitchen towel and let rise for 20 minutes.
Preheat the oven to 375℉. Pour the heavy cream over the rolls, start with pouring in between the rolls in the holes.
1/2 cup Heavy cream
Bake the rolls for 25-29 minutes. Bake until the tops are lightly golden.